When Core Updates Happen at Google
Google regularly updates its search algorithm to provide users with the most relevant and high-quality search results. These updates, known as Google Core Updates, can significantly impact website rankings and traffic.
To stay ahead in the ever-evolving landscape of SEO, webmasters and digital marketers must be vigilant and adapt their strategies accordingly.
In this article, we'll discuss seven major things to look at when Google Core Updates happen to ensure your website remains competitive and maintains its online visibility.
Content Quality and Relevance
Content is king in the world of SEO, and Google's core updates often place a strong emphasis on high-quality, relevant content. Analyze your website's existing content to ensure it meets Google's content quality guidelines.
Check for grammatical errors, thin or duplicate content, and outdated information. Focus on creating valuable, comprehensive, and authoritative content that addresses user intent and offers unique insights.
User Experience (UX)
User experience plays a crucial role in how Google evaluates websites. A poor UX can lead to lower rankings and decreased user engagement. Evaluate your website's loading speed, mobile-friendliness, and overall design.
Optimize images and use responsive design to enhance mobile usability. Ensure that your site is easy to navigate and provides a smooth and enjoyable user experience.
With the rise in mobile device usage, Google's core updates often prioritize mobile-friendly websites.
Make sure your website is responsive and adapts well to various screen sizes and devices.
Test your website's mobile performance using Google's Mobile-Friendly Test tool and address any issues that may arise.
E-A-T (Expertise, Authoritativeness, Trustworthiness)
Google places a high value on E-A-T factors, especially for websites that provide health, finance, or other critical information.
Ensure that your website showcases expertise, authoritativeness, and trustworthiness in your niche or industry.
Highlight the qualifications of your authors, cite reliable sources, and build backlinks from reputable websites to boost your site's E-A-T.
Page Speed and Core Web Vitals
Google's Core Web Vitals are key metrics that assess the loading performance and interactivity of web pages. Pay close attention to factors like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
Use tools like Google PageSpeed Insights to identify and fix issues related to page speed and core web vitals, as these factors can influence your website's ranking.
Backlinks are an essential part of SEO, but not all backlinks are equal. Google Core Updates can penalize websites with spammy or low-quality backlinks.
Regularly audit your backlink profile using tools like Google Search Console or third-party services to identify and disavow harmful links. Focus on acquiring high-quality, natural backlinks from authoritative sources.
Monitoring and Adaptation
Stay informed about Google Core Updates and monitor your website's performance regularly. Use tools like Google Analytics and Google Search Console to track changes in organic traffic, rankings, and user behavior.
When a core update occurs, closely observe how it affects your website and be prepared to make adjustments to your SEO strategy, content, and technical aspects accordingly.
Google Core Updates are a part of the ever-changing SEO landscape, and staying on top of them is crucial for maintaining and improving your website's visibility and rankings.
By focusing on content quality, user experience, mobile responsiveness, E-A-T factors, core web vitals, backlinks, and continuous monitoring and adaptation, you can navigate these updates successfully and ensure your website remains competitive in the search engine results pages (SERPs).
Keep in mind that SEO is an ongoing process, and adapting to Google's updates is an integral part of the journey to online success. You can always hire an experienced agency to help, too!